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Beer Dispenser Roulette
for Heineken
''A new experience of drinking beer with friends!'
Why I designed it?
I participated in the Nimble Bee 2015 Competition and it is designed for Heineken Co. The target market is Southeast Asia. The main purpose is to promote social interaction and enhance brand awareness.
Concept
The spirit is from Russian roulette. The game can make social event more fun. The style and the shape of Beer Dispenser Roulette are fashion, young and enthusiastic, which are the brand image of Heineken.
For who & Where to use it?
35-50 year-old in Southeast Asia Chatting or celebrating something with friends at bars and restaurants
Design
A metal logo ice pack is combined with the lid of the beer dispenser. It is easy to be picked up and cleaned. Just need to put the ice pack in the freezer for several hours and it can keep cool well. In order to create a better atmosphere for drinking, the beer dispenser is combined with a gaming portion. It is easy to be assembled and taken apart. The height and size are according to users’ average beer consumption and the size of the beer glasses Southeast Asian which are usually used. The capacity is 3.5L.
How to use it
1. Assemble all parts of the base together.
2. Fill the reservoir and put the ice bar into it.
3. Place the lid
4. Gently press the front handle and you can get beer!
5. The game: It does not have a rule. Just play it in all kinds of ways.
Making process